Advanced SEO Course

Lesson 1 • SEO Metrics and KPIs

Defines organic traffic, impressions, CTR, and ranking position as measurable outcomes. Connects each metric to business goals.

Lesson 2 • How Search Engines Work

Covers crawling, indexing, and ranking pipelines. Grounds all later optimisation decisions in actual engine behaviour.

Lesson 3 • SEO Audit Framework Overview

Introduces the structured audit process used throughout the course. Sets up a repeatable diagnostic workflow for any site.

Lesson 1 • Competitive SERP Analysis

Reverse-engineers top-ranking pages to identify content gaps, format advantages, and ranking patterns for target keywords.

Lesson 2 • Keyword Metrics and Prioritisation

Evaluates volume, difficulty, and business value to rank keywords by ROI potential. Filters noise from actionable targets.

Lesson 3 • Keyword Discovery Techniques

Applies seed expansion, competitor gap analysis, and autocomplete mining to build comprehensive keyword sets.

Lesson 4 • Search Intent Classification

Decodes informational, navigational, commercial, and transactional intent from SERP signals. Aligns content type to intent for ranking eligibility.

Lesson 1 • Core Web Vitals and Page Speed

Measures and improves LCP, INP, and CLS to meet page experience thresholds. Directly impacts rankings and user retention.

Lesson 2 • Site Architecture and URL Structure

Designs logical hierarchy and clean URL patterns that distribute authority and aid user navigation.

Lesson 3 • Crawlability and Indexation Control

Controls which pages engines crawl and index using directives and sitemaps. Prevents wasted crawl budget on low-value URLs.

Lesson 4 • Structured Data and Schema Markup

Implements schema types to enable rich results and improve SERP visibility beyond standard blue links.

Lesson 1 • On-Page Technical Elements

Optimises image alt text, internal links, and URL slugs as on-page ranking contributors often overlooked in audits.

Lesson 2 • Title Tags and Meta Descriptions

Crafts click-optimised title tags and meta descriptions aligned to intent and keyword targets. Directly influences CTR from SERPs.

Lesson 3 • Content Depth and Semantic Relevance

Builds topically comprehensive content using semantic entities and NLP signals to outrank shallow competitors.

Lesson 4 • User Engagement and Behavioural Signals

Optimises dwell time, bounce rate, and scroll depth as indirect ranking signals tied to content quality.

Lesson 1 • Link Profile Auditing and Disavow

Audits existing backlink profiles to identify and neutralise harmful links that risk manual or algorithmic penalties.

Lesson 2 • Outreach and Relationship Building

Executes personalised outreach campaigns to earn placements on relevant, authoritative sites.

Lesson 3 • Link Quality and Authority Metrics

Evaluates backlinks by domain authority, relevance, and link placement to distinguish high-value from toxic links.

Lesson 4 • Digital PR and Brand Mentions

Uses PR tactics and unlinked brand mention reclamation to earn high-authority editorial links.

Lesson 1 • Pillar and Cluster Content Models

Implements hub-and-spoke architecture to build topical authority and distribute internal link equity efficiently.

Lesson 2 • Content Strategy Framework

Aligns content production to keyword clusters, audience segments, and funnel stages for maximum organic impact.

Lesson 3 • Information Architecture Optimisation

Structures navigation, categories, and faceted systems to maximise crawlability and user findability simultaneously.

Lesson 4 • Content Production at Scale

Builds repeatable workflows for briefing, writing, and publishing high-quality SEO content consistently.

Lesson 1 • Analytics Platform Configuration

Configures analytics for accurate organic channel tracking, goal measurement, and segment-level analysis.

Lesson 2 • Rank Tracking and SERP Monitoring

Implements rank tracking systems to monitor keyword position changes, SERP feature wins, and competitor shifts.

Lesson 3 • Search Console Data Mastery

Extracts performance, coverage, and enhancement data from search console to diagnose and prioritise SEO actions.

Lesson 4 • Algorithm Update Analysis

Diagnoses traffic changes caused by algorithm updates using correlation analysis and site-level pattern recognition.

Lesson 1 • Forecasting and Business Case Building

Projects organic traffic and revenue impact of SEO investments to justify budget and demonstrate strategic value.

Lesson 2 • SEO and Paid Search Integration

Combines organic and paid data to identify keyword opportunities, reduce cannibalisation, and maximise SERP coverage.

Lesson 3 • International and Multilingual SEO

Implements hreflang, geo-targeting, and localised content strategies for multi-region organic visibility.

Lesson 4 • SEO Roadmap and Prioritisation

Builds a prioritised SEO roadmap using impact-effort scoring to align resources with highest-ROI opportunities.