Adobe Campaign Course

Lesson 1 • Navigating the Client Console

Walks through the console UI, menus, and workspace customisation. Learners gain hands-on familiarity with the primary working environment.

Lesson 2 • User Roles and Permissions

Covers operator groups, named rights, and folder-level security. Learners understand governance before creating any production assets.

Lesson 3 • Marketing Automation Overview

Defines marketing automation and positions Adobe Campaign within the broader martech ecosystem. Grounds learners in platform purpose before touching any interface.

Lesson 4 • Platform Architecture and Components

Explains server-side and client-side architecture, data flow, and module relationships. Learners understand how components interact before configuring anything.

Lesson 1 • Data Enrichment Techniques

Covers enrichment activity, joins, and computed fields to augment audience data. Prepares learners to personalise content using enriched attributes.

Lesson 2 • Lists and Static Audiences

Explains list creation, manual population, and update workflows. Provides a complement to dynamic query-based targeting.

Lesson 3 • Importing and Managing Recipient Data

Covers file import workflows, field mapping, and deduplication strategies. Directly enables accurate audience construction in later sections.

Lesson 4 • Queries and Filtering Logic

Teaches the query editor, filter conditions, and expression builder for precise targeting. Learners construct reusable filters applicable across campaigns.

Lesson 1 • Email Deliverability Fundamentals

Covers authentication protocols, bounce management, and reputation monitoring. Learners apply deliverability best practices to maximise inbox placement.

Lesson 2 • Email Delivery Creation Basics

Steps through creating a standalone email delivery, selecting templates, and defining properties. Establishes the delivery creation workflow used in all email campaigns.

Lesson 3 • Sending and Scheduling Deliveries

Explains send-time configuration, contact pressure rules, and delivery validation steps. Ensures learners follow best practices before any send.

Lesson 4 • Content Editing with Email Designer

Covers the drag-and-drop Email Designer, HTML editing, and responsive layout tools. Learners produce visually consistent emails without external tools.

Lesson 1 • Action and Channel Activities

Demonstrates delivery, approval, and external signal activities within workflows. Connects audience logic to actual message sending.

Lesson 2 • Workflow Engine Fundamentals

Introduces workflow types, the canvas interface, and execution lifecycle. Provides the conceptual base for all workflow-building activities.

Lesson 3 • Scheduling and Recurrence

Explains scheduler activity, recurrent deliveries, and continuous workflow patterns. Learners automate repeating campaigns without manual intervention.

Lesson 4 • Workflow Monitoring and Debugging

Covers log inspection, error handling activities, and workflow supervision tools. Learners diagnose and resolve workflow failures in production.

Lesson 1 • Push Notification Campaigns

Explains mobile app integration, push delivery creation, and rich notification options. Learners extend campaign reach to mobile app audiences.

Lesson 2 • SMS Channel Configuration and Delivery

Covers SMPP connector setup, SMS content rules, and character encoding. Learners configure and send compliant SMS campaigns.

Lesson 3 • Direct Mail Channel Execution

Covers extraction file configuration, routing, and postal provider integration. Learners produce compliant extraction files for offline channel partners.

Lesson 4 • Cross-Channel Pressure and Fatigue Rules

Teaches typology rules for frequency capping and channel arbitration across campaigns. Learners protect audience experience while maximising engagement.

Lesson 1 • Campaign and Global Reports

Covers aggregated campaign-level and cross-campaign global reports. Learners assess programme performance beyond individual deliveries.

Lesson 2 • Built-In Delivery Reports

Explores standard delivery summary, tracking, and non-deliverable reports. Learners interpret core metrics without custom configuration.

Lesson 3 • A/B Testing and Optimisation

Covers A/B test delivery setup, winner selection criteria, and result interpretation. Learners apply data-driven iteration to improve campaign performance.

Lesson 4 • Tracking and URL Management

Explains tracked URL setup, tracking logs, and click-stream data interpretation. Learners connect engagement data back to campaign content decisions.

Lesson 1 • JavaScript Templating in Campaign

Covers Campaign's JavaScript templating engine, syntax, and execution context. Learners write dynamic content logic beyond simple field substitution.

Lesson 2 • Multilingual Campaign Execution

Explains multilingual delivery templates and language variant management. Learners execute single campaigns that serve multiple language audiences efficiently.

Lesson 3 • Predictive Personalisation Features

Covers send-time optimisation and predictive engagement scoring available in Campaign. Learners apply AI-assisted features to improve open and click rates.

Lesson 4 • Offer Management with Interaction

Introduces the Interaction module for real-time and batch offer selection. Learners configure eligibility rules and present best-fit offers in emails.

Lesson 1 • Federated Data Access (FDA)

Covers FDA schema mapping, remote table access, and query performance considerations. Learners query external databases without data replication.

Lesson 2 • Performance Tuning and Database Maintenance

Covers database cleanup workflows, index optimisation, and workflow performance analysis. Learners keep the platform responsive under high-volume loads.

Lesson 3 • External Account and Connector Setup

Explains SFTP, database, CRM, and API external account configuration. Learners connect Campaign to enterprise data sources and downstream systems.

Lesson 4 • API Integration and Transactional Messaging

Teaches REST API endpoints, event configuration, and transactional message publishing. Learners trigger real-time messages from external applications.