Data Analytics for Business Course
Master data analytics for product management and product design. Learn to define metrics, design funnels, run experiments, build dashboards, and turn behavioral data into clear decisions that boost activation, retention, and user engagement.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Data Analytics for Product Managers Course gives you practical skills to define clear goals, select North Star metrics, and connect them to business outcomes. Learn to design experiments, instrument events, analyze funnels, model retention, and turn insights into focused roadmaps and reports. Build confidence making data-informed decisions that improve activation, engagement, and long-term growth.
Elevify advantages
Develop skills
- Product metrics design: turn business goals into clear, trackable KPIs fast.
- Experiment setup: design lean A/B tests with solid metrics and guardrails.
- Event analytics: instrument product events for accurate, privacy-safe insights.
- Funnel optimization: map journeys, spot drop-offs, and propose quick wins.
- Insight storytelling: build sharp dashboards and exec-ready, action-focused reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF