App marketing course
Master app marketing essentials from user personas and ASO to paid campaigns and retention strategies, enabling you to craft and execute a 3-6 month growth plan with key metrics like DAU, LTV, and CAC.

4 to 360 hours of flexible workload
certificate valid in your country
What Will I Learn?
This App Marketing Course teaches you how to define precise user personas, develop a compelling value proposition, and establish clear objectives with appropriate metrics. Discover effective strategies for App Store Optimisation, organic expansion, and impactful paid promotions, along with user onboarding and retention processes that enhance lifetime value while managing customer acquisition costs. Create a targeted 3–6 month plan featuring cost-effective trials and straightforward reporting that you can implement right away.
Elevify Advantages
Develop Skills
- Persona-driven app positioning: transform user insights into precise market alignment.
- App growth metrics mastery: establish DAU, LTV, CAC and formulate effective OKRs swiftly.
- Organic app growth tactics: implement ASO, content, referrals and collaborations.
- Paid acquisition sprints: evaluate creatives, audiences and platforms for ROAS.
- Retention journey design: develop onboarding, 7-day sequences and lifecycle communications.
Suggested Summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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