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Business Administration and Marketing Course

Business Administration and Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course covers the core principles of business administration and marketing, starting with organizational management, financial statements, and budgeting. You will learn how to conduct market research, develop strategic marketing plans, and execute digital campaigns across search, social media, and paid advertising channels. The program also covers sales management, CRM systems, and customer retention strategies. You will explore business strategy frameworks, competitive analysis, and innovation models. Additional topics include data analytics, professional communication, entrepreneurship, and emerging trends such as AI in marketing and sustainability-driven branding.

Elevify advantages

Develop skills

  • Marketing Strategy Formulation: Build data-driven marketing plans aligned with measurable business objectives.
  • Financial Statement Analysis: Interpret income statements, balance sheets, and cash flow reports confidently.
  • Digital Campaign Management: Design, launch, and optimize multi-channel digital advertising campaigns effectively.
  • Sales Pipeline Leadership: Manage end-to-end sales processes and lead high-performing sales teams.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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