Marketing Data Scientist Course
Master marketing data science by turning customer data into lift, revenue, and ROI. Learn causal impact, uplift modeling, segmentation, A/B testing, and campaign optimization to design smarter campaigns and prove incremental impact with confidence.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This concise, hands-on course shows you how to turn raw customer data into reliable predictions and measurable revenue impact. You will learn data preparation, feature engineering, conversion and revenue modeling, uplift techniques, causal inference, A/B testing, and ROI estimation, plus deployment, monitoring, and governance so you can launch data-driven campaigns with confidence and track real business results.
Elevify advantages
Develop skills
- Build marketing ML pipelines: clean data, engineer features, prevent leakage fast.
- Model conversion and revenue: tune, calibrate, and explain tree-based models.
- Design uplift tests and causal experiments to prove true campaign impact.
- Turn scores into actions: segment, optimize budget, and prioritize channels.
- Monitor drift, ROI, and KPIs with dashboards for always-on model governance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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