Adobe Campaign Course
Master Adobe Campaign to build high-converting journeys for new leads, first-time buyers, and loyal customers. Learn data modeling, automation, segmentation, and KPIs tailored to digital marketing and e-commerce performance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Adobe Campaign Course shows you how to build high-performing welcome, nurture, loyalty, and reactivation journeys tailored to Brazilian e-commerce. Learn to design core audiences, set triggers, apply RFM and lifetime value, control frequency, manage consent and data quality, connect to e-commerce and analytics, run A/B tests, track KPIs, and optimize campaigns with clear, actionable workflows and reporting.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments fast.
- Data model setup: map, clean and enrich profiles for Brazilian e-commerce.
- Journey automation: launch welcome, nurture and loyalty flows that convert.
- Campaign control: apply A/B tests, throttling and suppression for safe sends.
- KPI optimization: track revenue, opens and clicks to refine campaigns quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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