Product Management 101 Online Course
This course offers hands-on training in essential product management skills, from goal setting and competitive analysis to user research, metrics tracking, experimentation, and post-launch iteration, tailored for improving online course and website experiences.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Product Management 101 Online Course provides practical, fast-paced training to set clear goals, select KPIs, and prioritise tasks using proven frameworks. You will analyse competitors, create focused personas, and design better course and website experiences. Learn to monitor key metrics, conduct simple experiments, manage risks after launch, and plan iterative roadmaps that boost enrolment, completion, and satisfaction.
Elevify advantages
Develop skills
- Goal setting and prioritisation: write sharp, KPI-driven product goals quickly.
- Competitive benchmarking: analyse rival PM courses to refine your offering.
- User research and personas: map segments, journeys, and actual enrolment barriers.
- Metrics and experiments: track funnels and run lean A/B tests that count.
- Post-launch roadmap: manage risks and iterate with clear, data-led updates.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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