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Customer Retention Course

Customer Retention Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

You will learn how to calculate and track core retention metrics including churn rate, customer lifetime value, and Net Promoter Score. You will segment your customer base to identify high-value and at-risk groups, then design targeted interventions for each. The course covers onboarding design, multi-channel engagement strategies, complaint handling, and churn prediction modelling. You will also build loyalty programmes grounded in behavioural economics and create dashboards that communicate retention performance to stakeholders. By the end, you will have a complete, actionable retention strategy ready to implement.

Elevify advantages

Develop skills

  • Churn Prediction: Identify at-risk customers using behavioural signals and data-driven scoring models.
  • Retention Strategy Design: Build structured retention programmes aligned to measurable business goals.
  • Customer Segmentation: Group customers by value and behaviour to target retention efforts precisely.
  • Service Recovery: Apply proven frameworks to resolve complaints and rebuild customer trust effectively.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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