Customer Retention Course
Stop losing customers you worked hard to win. This course gives you the frameworks, metrics, and tactics to reduce churn, increase customer lifetime value, and build retention programmes that deliver measurable ROI. From onboarding to win-back campaigns, every stage of the customer relationship is covered.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
You will learn how to calculate and track core retention metrics including churn rate, customer lifetime value, and Net Promoter Score. You will segment your customer base to identify high-value and at-risk groups, then design targeted interventions for each. The course covers onboarding design, multi-channel engagement strategies, complaint handling, and churn prediction modelling. You will also build loyalty programmes grounded in behavioural economics and create dashboards that communicate retention performance to stakeholders. By the end, you will have a complete, actionable retention strategy ready to implement.
Elevify advantages
Develop skills
- Churn Prediction: Identify at-risk customers using behavioural signals and data-driven scoring models.
- Retention Strategy Design: Build structured retention programmes aligned to measurable business goals.
- Customer Segmentation: Group customers by value and behaviour to target retention efforts precisely.
- Service Recovery: Apply proven frameworks to resolve complaints and rebuild customer trust effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

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