Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant digital marketing. Master privacy-focused tracking, data minimisation strategies, secure hosting options, and advanced reporting for campaigns, funnels, and landing pages while ensuring full legal compliance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Matomo Analytics Training teaches privacy-first tracking setup for reliable insights under GDPR and German standards. Cover consent interfaces, cookie banners, data reduction, hosting decisions, and secure data handling. Build compliant reports, funnels, and campaign analyses, gaining practical checklists and workflows for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimisation in Matomo.
- Set up consent user experience including cookie banners and opt-outs in Matomo.
- Optimise marketing campaigns using UTMs, funnels, and ROI tracking in Matomo.
- Implement secure hosting for Matomo with EU data compliance and encryption.
- Manage analytics governance through audits, DPIA, and response procedures.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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