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App marketing course

App marketing course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This App Marketing Course teaches you how to create clear user personas, develop a solid value proposition, and establish precise goals using appropriate metrics. You will learn effective strategies for App Store Optimisation, natural growth, and impactful paid promotions, along with user onboarding and retention processes that increase lifetime value while managing customer acquisition costs. Develop a targeted 3–6 month plan featuring affordable tests and straightforward reporting that you can implement right away.

Elevify advantages

Develop skills

  • Persona-based app positioning: transform user insights into precise market alignment.
  • Mastery of app growth metrics: establish DAU, LTV, CAC and define successful OKRs quickly.
  • Natural app growth strategies: implement ASO, content, referrals and collaborations.
  • Paid acquisition bursts: experiment with creatives, audiences and platforms for return on ad spend.
  • Retention pathway creation: design onboarding, 7-day sequences and ongoing communication flows.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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