Agile Marketing Course
This course equips marketers with agile methodologies to optimize paid social campaigns on Meta and TikTok, focusing on rapid testing, audience targeting, creative development, and performance analysis to improve key metrics like CPFT and conversions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Agile Marketing Course teaches you how to plan and execute quick, data-driven paid social sprints on Meta and TikTok. You will learn to create platform-specific creatives, choose and expand high-value audiences, monitor SaaS subscription metrics, and set up proper experiments. By the end, you will have practical processes, clear targets, and a repeatable testing method that boosts CPFT, trial-to-paid conversions, and overall campaign performance.
Elevify advantages
Develop skills
- Agile paid social sprints: Plan 1–2 week test cycles that reduce CPFT quickly.
- Audience strategy: Build, layer, and scale Meta and TikTok segments that convert well.
- Creative optimization: Produce and test short-form ads that increase trial-to-paid rates.
- Experiment design: Run valid A/B tests and analyse CPFT, CTR, and CPA outcomes.
- Reporting workflow: Establish stop/scale rules and use insights for the next sprint tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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