Digital Marketing and Web Design Course
This course equips learners with practical skills in digital marketing and web design, focusing on creating effective e-commerce websites that drive conversions through UX design, content creation, analytics, and testing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This hands-on course teaches you to plan effective, sustainable e-commerce websites from initial research to full launch. You'll learn to set clear objectives, customer journeys, and performance indicators, organise pages for better understanding, and create wireframes that showcase advantages, products, and customer testimonials. Additionally, you'll develop compelling content, improve mobile user experience and visual appeal, integrate tracking using GA4, and conduct basic A/B tests to enhance ongoing results.
Elevify advantages
Develop skills
- Conversion-oriented UX design: create mobile-optimised layouts that boost sustainable sales.
- Effective homepage wireframes: quickly arrange content, calls to action, and testimonials.
- Compelling marketing text: compose headlines, calls to action, and short copy that persuade.
- Analytics and testing configuration: set up GA4, important events, and simple A/B trials.
- Objective-based information architecture and journeys: outline website layout, indicators, and straightforward conversion routes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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