Business Storytelling Course
This course equips professionals with the skills to craft compelling business narratives from data, focusing on executive communication, metrics application, and evidence-based persuasion to drive business decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Business Storytelling Course teaches you how to transform data into clear, persuasive stories that influence decisions and secure investments. You'll discover how to break down customer analytics, essential metrics, and segmentation, convert technical information into business benefits, apply reliable research and practical figures, and deliver succinct, ROI-driven suggestions customised for top executives in dynamic business settings.
Elevify advantages
Develop skills
- Executive storytelling: deliver clear, ROI-focused stories to leaders.
- Data-to-story translation: convert analytics into compelling customer stories.
- Marketing metrics fluency: apply CAC, LTV, churn and cohorts in precise narratives.
- Objection handling: streamline technical details while maintaining high credibility.
- Evidence-based stories: utilise research, benchmarks and personas to demonstrate impact.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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