Research Course
This course equips product and design professionals with skills in competitor analysis, user research, and strategies for habit-forming products. Learners will convert research insights into decisive actions, refined features, and quantifiable effects on user engagement, fostering confident product development and launches in dynamic markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical tools to craft precise research questions, pinpoint user groups, and design effective qualitative and quantitative studies that drive smart decisions. Master conducting interviews, surveys, usability tests, and competitor analyses, then transform insights into targeted MVPs, key metrics, and prioritised features to minimise risks and enable assured product launches.
Elevify advantages
Develop skills
- Conduct competitor research by mapping features, patterns, and gaps in leading rivals.
- Convert insights into actionable UX choices, KPIs, and validation tests.
- Develop user segments using concise personas, JTBD frameworks, and priority target groups.
- Frame research with precise questions and clear success criteria for product decisions.
- Plan validations through efficient MVPs, experiments, and post-launch metrics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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