Product Analyst Course
This course builds essential product analytics skills like funnels, cohorts, retention analysis, and experiments through real fitness app examples. Perfect for product managers and designers aiming to leverage user data for improved roadmaps, user experience, and business growth in Kenyan tech contexts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to analyse fitness app markets, study competitors, and identify user needs in motivation, habits, and onboarding. Master defining key metrics, creating funnels, conducting retention and cohort analysis, designing A/B tests, planning feature experiments, segmenting users into personas, and building data-driven roadmaps for product growth.
Elevify advantages
Develop skills
- Master product metrics: confidently track DAU, funnels, and retention rates.
- Excel in cohort and persona analysis: quickly segment users by behaviour, source, and needs.
- Apply hypothesis-driven analytics: convert data signals into actionable product insights.
- Learn experiment design: effectively plan A/B tests, nudges, and engagement boosts.
- Build data-informed roadmaps: establish KPIs, prioritise features, and assess impacts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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