Data Analytics for Business Course
Master data analytics tailored for business and product management. Learn to establish metrics, create funnels, conduct experiments, develop dashboards, and convert user behaviour data into smart decisions that drive activation, retention, and engagement. Discover practical ways to leverage data for better business outcomes and growth strategies in a Kenyan business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to set clear objectives, pick key North Star metrics, and link them to business results. You'll master designing experiments, tracking events, analysing funnels, modelling retention, and transforming insights into targeted roadmaps and reports. Gain the assurance to make data-driven choices that enhance user activation, engagement, and sustained growth.
Elevify advantages
Develop skills
- Product metrics design: swiftly convert business goals into clear, measurable KPIs.
- Experiment setup: craft efficient A/B tests with reliable metrics and safeguards.
- Event analytics: track product events securely for precise, privacy-compliant insights.
- Funnel optimisation: chart user paths, identify drop-offs, and suggest fast fixes.
- Insight storytelling: create compelling dashboards and executive reports focused on action.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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