Brand Equity Building Course
This course provides a comprehensive 3-year roadmap to master brand equity for a premium eco-friendly cleaning brand. Participants will learn to craft sharp positioning, set clear goals for awareness, preference, and NPS, develop investment plans, integrate campaigns, content, retail, CRM, and influencers, and use research, diagnostics, and testing for sustainable growth. Key focus areas include strategy design, measurement, stakeholder alignment, and loyalty building to drive profitable expansion and long-term customer value.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical 3-year roadmap to build a premium eco-friendly cleaning brand. Master defining positioning, setting awareness, preference, and NPS goals, creating investment plans, and linking campaigns, content, retail, CRM, and influencers through research, diagnostics, and testing for profitable growth.
Elevify advantages
Develop skills
- Design brand strategies to create premium eco-friendly positioning that gains market share.
- Develop 3-year brand roadmaps with practical plans, budgets, and channel allocations.
- Master brand measurement by setting KPIs, conducting tests, and using data for growth.
- Secure stakeholder buy-in with strong ROI cases and presentations for C-level budgets.
- Build CRM and loyalty programmes to enhance retention, referrals, and customer lifetime value.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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