Account-Based Marketing Course
Gain expertise in account-based marketing through a practical framework covering ideal customer profiling, intent data utilisation, and personalised outreach strategies. Develop targeted account plays, align sales and marketing teams, measure key impacts on pipeline and revenue, and implement a ready-to-launch 60-90 day ABM roadmap for accelerated growth.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Account-Based Marketing Course equips you with a straightforward system to pinpoint ideal customer profiles, create focused target account lists, and leverage intent data for effective outreach. Master designing 1:1, 1:few, and 1:many campaigns, coordinating channels with sales development teams, tracking results via detailed dashboards, and rolling out a 60-90 day plan that minimises risks while boosting high-value pipeline development.
Elevify advantages
Develop skills
- Build ideal customer profiles and target account lists quickly by defining, tiering, and selecting top-fit accounts.
- Operationalise intent data effectively by scoring, prioritising, and activating timely ABM campaigns.
- Design targeted ABM plays including 1:1, 1:few, and 1:many strategies with precise messaging.
- Coordinate ABM execution across sales development reps, sales, and marketing teams within 60-90 days.
- Track ABM performance using dashboards that monitor pipeline growth, revenue, and engagement metrics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
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