App marketing course
This course equips you with essential app marketing strategies for sustainable growth. You will learn to build user personas, optimise App Store presence, drive organic and paid user acquisition, design onboarding and retention flows, and manage LTV and CAC effectively. Apply data-driven approaches to increase installs, conversions, and revenue in your digital marketing career, making it ideal for professionals aiming to excel in mobile app promotion.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to create precise user personas, develop compelling value propositions, and establish goals with key metrics. Master App Store Optimisation, organic growth strategies, effective paid campaigns, plus user onboarding and retention techniques to enhance lifetime value while managing acquisition costs. Develop a practical 3-6 month roadmap featuring affordable experiments and straightforward reporting for instant application.
Elevify advantages
Develop skills
- Persona-based app positioning: transform user insights into precise market alignment.
- Expertise in app growth metrics: master DAU, LTV, CAC and establish effective OKRs quickly.
- Organic growth strategies: implement ASO, content marketing, referrals and partnerships.
- Paid user acquisition campaigns: experiment with creatives, targeting and channels for optimal ROAS.
- Retention pathway creation: design onboarding sequences, 7-day flows and lifecycle communications.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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