from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course shows you how to segment shoppers, build data-backed personas, and choose the right everyday categories to grow. You will learn to design a focused marketing mix, set clear objectives, pick effective KPIs, and run simple tests. Step-by-step launch plans, reporting templates, and competitive benchmarking help you improve results quickly and confidently in any local market.
Elevify advantages
Develop skills
- Shopper personas: segment grocery buyers using data-driven, real-world methods.
- Retail category strategy: pick winning categories and justify them with KPIs.
- Retail marketing mix: design effective 4P plans across store and digital.
- Promo analytics: calculate ROI, run A/B tests, and optimize weekly results.
- Launch execution: build 4-week retail rollout plans with ops, digital, and staff.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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