Predictive Analytics Models Course
This course equips learners with practical skills to develop and implement predictive analytics models for customer churn prediction, focusing on data preparation, model building, evaluation, and actionable deployment strategies to enhance retention efforts.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Predictive Analytics Models Course shows you how to build, evaluate, and deploy churn prediction models that drive measurable results. Learn data ingestion, feature engineering, model selection, and probability calibration, then turn outputs into clear reports, prioritized action plans, targeted campaigns, and A/B tests with KPIs, ensuring robust, explainable, and scalable customer retention strategies.
Elevify advantages
Develop skills
- Build churn models: design, train, and tune predictive models fast.
- Engineer RFM and behavioural features: turn raw customer data into signals.
- Evaluate models with business KPIs: link metrics to real revenue impact.
- Explain model insights: translate churn drivers into clear action plans.
- Plan and test interventions: design A/B campaigns to cut churn quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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