Adobe Campaign Course
This course teaches how to leverage Adobe Campaign for effective e-commerce marketing journeys in Brazil, covering audience segmentation, data management, automation, testing, and performance optimization.

4 to 360h flexible workload
certificate valid in your country
What will I learn?
The Adobe Campaign Course shows you how to build high-performing welcome, nurture, loyalty, and reactivation journeys tailored to Brazilian e-commerce. Learn to design core audiences, set triggers, apply RFM and lifetime value, control frequency, manage consent and data quality, connect to e-commerce and analytics, run A/B tests, track KPIs, and optimize campaigns with clear, actionable workflows and reporting.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments fast.
- Data model setup: map, clean and enrich profiles for Brazilian e-commerce.
- Journey automation: launch welcome, nurture and loyalty flows that convert.
- Campaign control: apply A/B tests, throttling and suppression for safe sends.
- KPI optimization: track revenue, opens and clicks to refine campaigns quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students are saying
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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