App marketing course
This course equips you with essential strategies for app marketing, from user personas and ASO to paid campaigns and retention, enabling effective growth and monetization.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This App Marketing Course shows you how to define sharp user personas, craft a strong value proposition, and set clear goals with the right metrics. Learn practical tactics for App Store Optimisation, organic growth, and high-impact paid campaigns, plus onboarding and retention flows that boost LTV and control CAC. Build a focused 3–6 month roadmap with low-cost experiments and simple reporting you can apply immediately.
Elevify advantages
Develop skills
- Persona-driven app positioning: turn user insights into sharp market fit.
- App growth metrics mastery: define DAU, LTV, CAC and set winning OKRs fast.
- Organic app growth tactics: execute ASO, content, referrals and partnerships.
- Paid acquisition sprints: test creatives, audiences and channels for ROAS.
- Retention journey design: build onboarding, 7-day flows and lifecycle messaging.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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